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Marketing automation: what 21 tools cost

Multistep campaigns and behavioral sends triggered by what a customer does. Every price is the plan a buyer actually lands on to get this capability — not the headline figure on the pricing page, and not the free tier that leaves it out.

21 tools, 22 plans pricedfrom $142 more with no published priceread 2026-09-26

Sender Email and SMS marketing, low cost $14/mo Professional Details → PartnerStack Partnership and affiliate infrastructure $15/mo — Details → WiseStamp Enterprise email signature management $19/mo Basic Details → Really Good Emails Email and landing page builder for any ESP $20/mo — Details → Ticket Tailor Fair-priced event ticketing $20/mo — Details → Event Marketing Constant Contact Event registration and promotion $30/mo StandardEvent tools Details → Alert Bars Leadpages Sticky bars and pop-ups for conversion $37/mo StandardConversion elements Details → SurveySparrow Conversational, mobile-first surveys $37/mo Starter Details → Starter Plan AdCreative.ai Beginner ad creative generation $39/mo Starter Details → Exit-Intent Technology OptinMonster Exit-intent pop-ups and surveys $40/mo GoldAdvanced exit-intent Details → Sales Funnel Automation ThriveCart Automated email sequences and customer workflows $47/mo Standard Monthly Details → Sales Automation Pipedrive Automated workflows for follow-ups, reminders, and deal progression $49/mo Growth Details → SocialBee Social media management and scheduling $49/mo Accelerate Details → Marketing Hub HubSpot Email, social, and marketing automation $50/mo ProfessionalFull marketing tools Details → Survicate Customer survey and AI feedback $56/mo Growth Details → Moz Local Local listings-management tool — syncs business name, address, hours, and phone across Google, Facebook, Apple Maps, Yelp, Bing, and other directories from one dashboard, plus AI-generated optimization tips and centralized review monitoring. $58/mo Monthly subscriptionLocal business focus with additional payout Details → Marketing Automation Sellfy Email marketing, SMS, and abandonment recovery $59/mo Business (annual) Details → Vista Social Social management with $3k+ LTV $79/mo Professional Details → Ahrefs SEO Platform SEO tools, backlink analysis, and competitor research $99/mo Lite/StandardEntry-level SEO platform tier Details → SurveyMonkey Surveys and forms for business $99/mo Standard Monthly Details → Professional Plan AdCreative.ai Advanced features with unlimited exports $249/mo Professional Details → Instapage Personalization Dynamic content personalization $500/mo Starter Details →

This page compares what each tool does and what it costs. It does not name a winner: picking one honestly needs a researched verdict for every option, and the corpus does not carry those yet — so nothing here is ranked by anything but price.

When these prices change, we send a note

Vendors change plans and quietly move capabilities between tiers. We re-read the terms and send one note a week with what moved — including marketing automation.

One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.