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Social media scheduling: what 5 tools cost

Scheduling and publishing content to multiple social media platforms on a calendar. Every price is the plan a buyer actually lands on to get this capability — not the headline figure on the pricing page, and not the free tier that leaves it out.

5 tools, 6 plans pricedfrom Freeread 2026-09-26

Buffer Free No-cost plan for up to 3 connected channels with basic scheduling, AI assistant drafts, and community inbox, used as an on-ramp before upgrading. Free FreeFree tier is the actual landing plan for this audience; commission only accrues once they convert to a paid plan. Details → Buffer Essentials Per-channel scheduling and publishing tool with unlimited posts and advanced analytics for individual creators and small businesses. $5/mo EssentialsThe recommended entry paid plan at $5/month per channel (billed annually); most solo users connect 2-5 channels. Details → Later Social Media Scheduler Social media management $15/mo SaaS subscriptionPer-user monthly subscription model Details → Planner Metricool Schedules and publishes posts across Instagram, TikTok, YouTube, Facebook, LinkedIn, X and more from a shared content calendar $20/mo Starter Details → Iconosquare Social Management Social media analytics and scheduling platform tracking 100+ performance metrics across eight networks including Instagram, TikTok, and LinkedIn, with an AI analyst ('Uma'), approval workflows, and white-label reporting built for agencies serving multiple clients. $99/mo Monthly or annual subscriptionTiered subscription with per-tier commission Details → Social Management Hootsuite Schedule, monitor, and manage social media across channels $199/mo ProfessionalMost popular paid tier Details →

This page compares what each tool does and what it costs. It does not name a winner: picking one honestly needs a researched verdict for every option, and the corpus does not carry those yet — so nothing here is ranked by anything but price.

When these prices change, we send a note

Vendors change plans and quietly move capabilities between tiers. We re-read the terms and send one note a week with what moved — including social media scheduling.

One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.