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Email automation: what 5 tools cost

Sequences that send themselves based on what a subscriber does. Every price is the plan a buyer actually lands on to get this capability — not the headline figure on the pricing page, and not the free tier that leaves it out.

5 tools, 5 plans pricedfrom $18read 2026-08-22

Email Automation Brevo Trigger-based email sequences built in a visual workflow editor, with contact scoring, segmentation and A/B testing on the send. $18/mo Standard Details → Email Automation Ghost Welcome sequences and segmented sends based on subscriber tier and where they signed up. $29/mo Publisher Details → Visual Automations Kit Branching sequences that fire on what a subscriber does or is tagged with. $39/mo CreatorUnlimited automations are the single reason a free user upgrades. Details → Automation Workflows Intercom Triggered messages and workflows based on customer actions and behaviors. $85/mo Advanced Details → Email Automation Clickfunnels 2 Built-in email sequences and automation $297/mo ProAdvanced automation Details →

This page compares what each tool does and what it costs. It does not name a winner: picking one honestly needs a researched verdict for every option, and the corpus does not carry those yet — so nothing here is ranked by anything but price.

When these prices change, we send a note

Vendors change plans and quietly move capabilities between tiers. We re-read the terms and send one note a week with what moved — including email automation.

One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.