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Landing pages and forms: what 12 tools cost

Pages and signup forms that turn visitors into subscribers. Every price is the plan a buyer actually lands on to get this capability — not the headline figure on the pricing page, and not the free tier that leaves it out.

12 tools, 12 plans pricedfrom $10read 2026-09-27

OptinMonster Optin Forms Pop-ups and lead capture forms $10/mo SilverPop-up builder Details → AWeber Pages Landing pages and sign-up forms $20/mo PlusForm integration Details → Landing Page Builder Thrive Themes Create high-converting landing pages without coding $35/mo Thrive Suite (annual) Details → Leadpages Builder Drag-drop landing page templates $37/mo StandardCore templates Details → Drag-and-Drop Form Builder JotForm No-code form creation with drag-and-drop interface and conditional logic. $39/mo Bronze Details → Landing Pages and Forms Kit Hosted pages and embeddable forms that turn a visitor into a subscriber. $39/mo CreatorAvailable free, but the people who pay are the ones already automating. Details → Checkout Page Builder ThriveCart Customizable checkout pages with upsells and order bumps $47/mo Standard Monthly Details → Unbounce Pages AI-powered landing pages and optimization $72/mo StarterPage templates Details → Typeform Plus Plan Form and survey builder presenting one question at a time in a conversational format — used for lead capture, surveys, and quizzes with higher completion rates than traditional multi-field forms. $79/mo Plus (monthly) Details → ClickFunnels Funnel Builder Clickfunnels 2 Drag-drop funnel creation and sales pages $97/mo StandardFull funnel access Details → Gravity Forms Plugin WordPress form-builder plugin with drag-and-drop fields, conditional logic, and payment integrations for Stripe, PayPal, and Square — the Basic license covers one site, scaling to Pro (3 sites) and Elite (unlimited sites, all add-ons). $199 once License purchaseProfessional form plugin license sales Details → Instapage Pages High-performance landing pages with personalization $500/mo Starter Details →

This page compares what each tool does and what it costs. It does not name a winner: picking one honestly needs a researched verdict for every option, and the corpus does not carry those yet — so nothing here is ranked by anything but price.

When these prices change, we send a note

Vendors change plans and quietly move capabilities between tiers. We re-read the terms and send one note a week with what moved — including landing pages and forms.

One note a week, every figure dated and linked to its source. Unsubscribe in one click; we never sell or share the address.